There is a new way of promoting an up and coming artist. It is by way of recording a mixtape and distributing it FREE to the public. We have heard about this new marketing strategy as Soulja Boy and popular rapper, Drake has done this as well. I have posted about Drake talking about Soulja Boy's success using this marketing meduim, "Listen to Drake & Jay-Z Talk about Soulja Boy". We also have seen M.I.A do it when she shared her songs and she has gained poplularity for it. I believe others are following their footsteps in hopes to get the same attention, as you see below. Check out this new artist Young Boy Thomas.
Theirs Nothing You Can Do To Me
Is this the new era of markteting for the Hip Hop and the whole Music Industry? I think that many will follow, but will it help their career? Is this the new type of blogging through free sharing of music and mixtapes? I guess we will see if it works. I think that for many of the budding artists out there, they should jump on this wagon while it the idea is still hot, because the next thing you know, the public will just be inundated with so many mixtapes and so many artists that they will not know who to follow or listen to.
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